I normally don’t slam other agents on my blog but this one just begged for it.
I found this photo while browsing the MLS the other day. Yes this is for real- the ONLY photo for the property was this one. I have to wonder what the agent was thinking. Was it that since this was a distressed property it deserved less attention? Was it that they had 50 listings to photograph and going inside was just going to take too much time? Was it that they knew the price was so low it would make up for substandard marketing?
What is behind that door? A torn up kitchen? Mold and graffiti on the walls? Carpet that would be too dirty to use in a monkey cage at a zoo? These are the questions that go through a buyer’s (and a buyers agent’s) mind.
We’re all working very hard these days and quite often don’t have time to look at a property before we’re out with a client to show it. A good set of photos and a property video are very important to helping the buyer to feel positively about a property before they visit it. Those key things also help MORE buyers find the home while simultaneously weeding out buyers who won’t visit the home based on the pictures. Think about that… photos and video equal more insterested buyers. Lack of photos equals fewer buyers overall and the ones who do show up will be skeptical from the beginning.
So what has your agent done for your property? Better take a look!

